About Us

The Battlezone was created in 1989 to service and support our current military, veterans, their family and friends with our high quality custom memorial bracelets and a wide selection of military and related items such as medals, patches, pins, decals, ball caps, t-shirts etc.

Our aim is to provide truly "custom" memorial bracelets to honor the men and women who have served our country. We are grateful for their service and the loyalty they have shown our country and its citizens.

Our custom bracelets are of the highest quality material, including stainless, black anodized, a variety of colored anodized metals, nickel, brass, copper, and sterling silver. We engrave, not laser etch our bracelets with your text which produces a much deeper, longer lasting and more appealing result. We offer an extraordinary selection of emblems and the resources to create custom emblems to enhance and truly personalize your bracelet. Inside engraving is another feature that adds another level of customization to your bracelet.

In Memoriam of The Battlezone founder Keith Norman Holt:

The Battlezone was founded in 1989 by Keith Norman Holt (1944-2016). Originally run out of Keith's gift store "Little Elegance" in Willowbrook Mall (Wayne, NJ), The Battlezone was the first, and soon after the largest website for military insignia and memorial bracelets.

Keith was a brilliant, cheerful and truly kind person who saw every day as an opportunity to show compassion to those who needed it most. In business, he always looked after his employees, many of whom have come forward to say "he was the best boss I ever had". Keith was slow to anger, quick to forgive, and the kind of patient, hard-working and patriotic family man and friend we should all be so lucky to have in our lives. He is deeply missed by the many, many people whose lives he touched. His legacy lives on in the hearts and memories of those of us who were fortunate enough to know him.

Rest in peace, Keith. Until we meet again.

~The BattleZone family